Here’s What Happens When a Comedian Takes Over Your Twitter Account


In case you missed it, comedians are pretty good at using social networks–especially Twitter. It’s not just Rob Delaney.

Now, you may be excused for responding to the prospect of a funnyman/woman taking over a client’s account with a brief panic attack.

Yet comedy and social media are such natural partners that a pairing could be a huge win for your client.

Now for some backstory on this case study.

Raynforest is a digital “marketplace” that specializes in connecting sports brands with social media influencers in their space. We know what that’s all about: linking those with lots of followers on the various networks to businesses that would like to pay them for exposure.

The influencers get money and the brands get great promotions without having to rely directly on ad-style sponsored content.

Raynforest picked last night’s NCAA final as the ideal time to demonstrate its own equation at work because, as anyone with a Twitter account knows, there’s no bigger “water cooler moment” in sports at this time of year.

As temporary ambassador the network chose Rob Fee, a comedian and writer for The Ellen Show, primarily because he also happens to love things involving balls and nets. The idea was that Fee would run the account during the game to both bring more attention to the company and to provide a case study for potential clients.

Here are the best tweets from last night. They’re all about sports, so don’t feel bad if you miss some of the references.





Fee didn’t necessarily hit every joke out of the park (mixed sports metaphor alert!), but then there’s always a bit of risk involved when one turns to comedy.

We have some numbers for the account over the two-hour period:

312 favorites
64 new followers

Not too shabby. Services like Raynforest obviously aren’t for everyone, but this little experiment serves as a nice demonstration of the power of social influencers in case you or your client needed convincing.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.
Publish date: April 8, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT