Hey Marketers, Do You Know Who You’re Targeting?

Neustar reveals results of Forrester study into identity resolution

- Credit by Video: Josh Rios / Editor: Nick Gardner
Headshot of Chris Ariens

A study commissioned by Neustar, conducted by Forrester and revealed at Adweek’s NexTech event last week, shows there’s still a gap when it comes to the organizational importance given to identity resolution.

For background, identity resolution is the connective tissue in the customer journey. It provides a single, reliable view of any brand’s consumer. And in our always-on society, it’s getting harder to identify, verify and engage with consumers in an efficient and meaningful way.

Watch above as Devon DeBlasio, director of product marketing for Neustar, shares the highlights of the study and explains why marketers need to take note.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
Publish date: July 30, 2019 https://dev.adweek.com/digital/hey-marketers-do-you-know-who-youre-targeting/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT