A study commissioned by Neustar, conducted by Forrester and revealed at Adweek’s NexTech event last week, shows there’s still a gap when it comes to the organizational importance given to identity resolution.
For background, identity resolution is the connective tissue in the customer journey. It provides a single, reliable view of any brand’s consumer. And in our always-on society, it’s getting harder to identify, verify and engage with consumers in an efficient and meaningful way.
Watch above as Devon DeBlasio, director of product marketing for Neustar, shares the highlights of the study and explains why marketers need to take note.