Hidden Object Games Appear at the Top on This Week’s List of Fastest-Growing Facebook Games by MAU

This week’s list of fastest growing Facebook games based on monthly active users is lead by Playdom’s new game Gardens of Time. We reviewed this hidden object game earlier this month and thought that the road to fast growth might be particularly difficult for the game, given the lack of success of other hidden object games on Facebook. So far, Gardens of Time is showing impressive early numbers that have already proven it to be the most successful Facebook game of its genre to date. In just a couple of short weeks, Gardens of Time has gained 2.2 million MAU and does not seem to be slowing any time soon — although it’s not clear if the growth is mainly due to ads, or other more organic factors.

Another newcomer to this week’s list is yet another hidden object game, Game Insight’s Mystery Manor. According to AppData, our metrics service for monitoring the top games on Facebook, Mystery Manor grew 27% over the last week and now has 1.3 million MAU. We took a closer look at both Gardens of Time and Mystery Manor last week and compared the two games.

Top Gainers This Week – Games

Name MAU Gain Gain,%
1. Gardens of Time 2,808,546 +2,212,494 +371%
2. Diamond Dash 5,280,036 +1,131,291 +27%
3. Zombie Lane 2,968,106 +1,014,474 +52%
4. Monster Galaxy 10,609,602 +782,563 +8%
5. Bubble Saga 1,420,215 +747,996 +111%
6. Gourmet Ranch 3,671,512 +510,671 +16%
7. TrainCity 1,350,059 +468,420 +53%
8. Texas HoldEm Poker 36,142,185 +398,508 +1%
9. Bubble Island 7,018,260 +282,568 +4%
10. Mystery Manor 1,307,813 +276,450 +27%
11. Happy Hospital 2,314,839 +261,813 +13%
12. Crime City 6,998,803 +210,447 +3%
13. King.com 932,506 +209,675 +29%
14. FameTown 856,562 +196,604 +30%
15. Mahjong Trails 2,476,796 +186,337 +8%
16. CSI: Crime City 2,309,698 +182,224 +9%
17. Jersey Shore 1,579,223 +180,563 +13%
18. UFC Undisputed Fight Nation Game 495,495 +169,519 +52%
19. แฮปปี้เกาะ 401,098 +166,839 +71%
20. Monster World 6,715,004 +163,411 +2%

A brand new game to the leaderboard this week is UFC Undisputed Fight Nation, the officially branded MMA game developed by THQ. This game feels very similar to other branded Mafia Wars-style clones, such as the official Jersey Shore game (also on this week’s list). In UFC Undisputed Fight Nation, players spend energy to train up various fighting skills that are used in ‘battle’ with other players. Leveling up in the game allows players to allocate statistics to give themselves more energy, stamina, or strength. Win/loss records are prominently displayed and players are encouraged to add friends to the game to give them additional sparring power. Though heavily polished, the game seems to be lacking in depth and originality. Whether the UFC branding will be enough to keep this game on an upward trend remains to be seen at this point.

Stay tuned for our look at the top weekly gainers by DAU on Wednesday, and the top emerging Facebook games on Friday.

The data in this post comes via AppData, our data service tracking growth and trends across the Facebook platform.

Publish date: April 24, 2011 https://dev.adweek.com/digital/hidden-object-games-appear-at-the-top-on-this-weeks-list-of-fastest-growing-facebook-games-by-mau/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT