According to Zuck in his introduction to the keynote:
- A record 500 million people used Facebook the same day. We’re connected now. The next era will be defined by the social apps that use these connections.
- The profile is the heart of the Facebook experience, and people invest a lot in their profile. The old 2004 profile: How you introduce yourself to people, the first five minutes of your conversation.
- People wanted more ways to express themselves, so we added the stream: That’s the next 15 minutes of a conversation — what you’ve been doing recently — which came in the 2008 new profile.
- But there’s more to us, to our deepest conversations. You want to express the story of your life in terms of the most important and meaningful parts of your life — this is the heart of your Facebook experience.
The biggest new element today is timeline, which Facebook has been working on for a year, although the apps changes and implications of the new GraphRank are huge as well.
- The timeline is about stories.
- A new class of apps will work with timeline, the ticker, and the news feed.
- This is about a new way to express yourself, and as you can see, it’s much richer visually.
And as Chris Cox, vice president of products, said, infographics have become very important — visualizing huge amounts of data. The timeline is about doing that for a person. What would a year in review look like for a person? Scrapbooks have been around for centuries, and this is a similar activity.
The timeline brings to mind the half dozen or so third-party outfits that have been selling coffeetable books based on your own profile — Facebook’s giving you this same content for free, on the site where you can share it with your friends.
You can navigate the Facebook timeline with the time slider.
- Blue dots: more important things
- Gray dots: less important things
To add stuff to your timeline:
- Click on timeline, composer, then post.
- Content for timeline can come from apps.
You can add a major event to your timeline. We’ll get more detail about this when it’s widely released.
Apps can help you summarize activity into Reports
Mobile apps work with the timeline and can give you monthly or annual reports.
Zuck says your Facebook profile should be “a place that feels like your home.”
You highlight and curate your stories to express who you really are. Your cover photo is the big wide photo at the top — it should be a unique moment in your life.
You still have your profile picture.
To add a cover photo, you first click on the star (which also tells Facebook this is important) and you get a big photo to use as a cover.
The timeline lets you control:
- What you show;
- How you display it, and
- Who can see it.
The way timelines look can be very unique — a traveler versus a musician versus a runner. Here is a musician’s timeline:
Open Graph, Apps, and Connections
Facebook has created a new class of apps to deal with the next version of open graph. Facebook’s mission is to make world more open and connected. They want you to have a more personal experience.
As of 2007, you could connect by liking. Now they want you to connect any way you want. What if you read a book but you don’t want to like it?