Continuing the fashion industry’s increasing digital efforts, H&M and Marni have launched an Instagram contest on H&M’s Facebook page called “What Inspires You?” to promote their capsule collection available on March 8. (Click on the second link to also take a look at the clip for the collection, directed by Sofia Coppola.)
Participants can win items from the collection when they enter with an Instagram photo, marked #MarniatHM. Users will vote on their favorites and a judging panel of bloggers including Fashionista’s Leah Chernikoff and BlameItOnFashion‘s Marie Hindkær Anderson will make the final decision. Whispr Group, a social media firm, is working with both brands on the campaign. According to info from the firm, the page has already amassed 60,000 page views in the first few days of the contest.
H&M recently launched its Instagram account, hennesandmauritz.