Holiday blockbusters: Franchises with most Facebook fans don’t always pull the biggest crowd

ListenFirst Media, a data platform specific to brands, examined the social fanbase (total Facebook fans and Twitter followers) of the most anticipated franchise and original holiday films of 2013 (with a look back at the top franchise and original films of 2012) and dug up some interesting insights as seen in the infographic below.

ListenFirst discovered that blockbuster films with the largest social fanbases don’t always equate to the biggest box office winners.

As a configurable platform, ListenFirst Media aggregates and analyzes data streams across social, digital, and traditional channels. The platform tracks 7,000 brands across more than 40 verticals, and establishes industry ­specific benchmarks to give competitive context on a brand’s performance in the marketplace.  They’re currently working with more than 30 clients in the entertainment industry, including major studios (Sony, Warner Bros, Relativity, Universal, DreamWorks, etc.), as well as Broadcast and Cable networks (NBCU, Food Network, Showtime, etc).

Click the image to see the full size graphic.

Top image courtesy of Shutterstock.

Publish date: December 4, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT