Holiday Campaigns: Preston Kelly’s ‘Give Naked’

Today in Innovative Holiday Campaigns News, we bring you an interesting charity project that Minneapolis firm Preston Kelly created to address the problem of holiday season waste.

Common sense tells us that cards, wrapping paper and other holiday accessories create significant amounts of trash—but related statistics are alarming:

  • Households produce 25 percent more waste during the holiday season
  • Americans buy more than 2 billion Christmas cards each year–and the paper required to meet our card and wrapping needs consumes more than 30 million trees.

The Preston Kelly solution? Give “naked” by finding ways to wrap your gifts with existing materials.

Examples include socks, bandanas, scarves, cereal boxes and trash bags–and the firm promised to donate $1 to Oxfam’s “America Unwrapped” for each photo submission and Twitter use of the hashtag #GiveNaked. (The group also earned a mention from our sister blog AgencySpy.)

We know that most Americans won’t do this–we may not even do it ourselves–but it is both a cool campaign and a great way to focus on the significant waste that occurs in our society, isn’t it?

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.
Publish date: December 19, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT