This is why Guggenheim Partners pays Janice Min the big bucks.
For the month of March, worldwide Web traffic was up for both Billboard and THR (on the heels, in the case of the latter weekly print-tied operation, of Jimmy Fallon suggesting Tuesday to guest John Oliver that being on the cover of the “New York Issue” was a “giant, giant magazine” honor). Here’s the short-and-sweet memo from Dan Strauss, GM, digital for both sites:
comScore released multi-platform numbers for March 2014 and I’m happy to announce that THR set a new record with 14.288M total worldwide unique visitors. This tops our previous mark of 14.013M from Jan 2014 by 2%.
Billboard also had a strong March jumping from 7.656M in Feb to 9.377M total worldwide unique visitors.
The combined Billboard/THR audience has grown from 21.180M in February to 23.268M total worldwide unique visitors in March.
Congratulations to the entire THR and Billboard team!
There’s another way to describe THR and, now, Billboard – eminently readable. Against large, moribund odds, Min has bathed these two trade purviews in more of a Vanity Fair light.
[Photo of Oliver courtesy THR]
Previously on FishbowlNY:
Janice Min Heralds 12.327 Million Monthly Uniques, Eight Promotions and Six New Hires
Cory Monteith Tragedy Frames Hollywood Reporter Traffic Record
Sacha Baron Cohen Helps THR.com Set Single-Day Web Traffic Record