Billy Bush Exclusive Helps The Hollywood Reporter Reach New Web Traffic Heights

A 50% year-over-year rise

On May 21, The Hollywood Reporter blasted out an irresistible exclusive by Marisa Guthrie and Lacey Rose headlined “Billy Bush Breaks His Silence on Trump, the ‘Access Hollywood’ Tape, NBC and a Comeback Plan.” Immediately and widely picked up, the article was consumed in May by roughly two million unique readers and generated, overall, just under three million page impressions, accounting for 10% of a record-breaking month.

In May, per comScore, THR logged 21.5 million unique visitors, a 13% increase compared to April and a 50% jump from May 2016. So how does that compare to the recent numbers of their refreshed rival Variety?:

The Hollywood Reporter in May exceeded that of competitors Variety, Deadline and Los Angeles Times Entertainment by 24 percent, 90 percent and 368 percent, respectively.

THR’s sister publication Billboard racked up equal numbers in May. Added together, the Eldridge Industries publications last month reached a combined 43.7 million monthly U.S. unique visitors.

Previously on Fishbowl:
Sacha Baron Cohen Helps Set Single-Day Web Traffic Record
Thanks to Drudge N-Word Headline, THR Wednesday Web Traffic Was Off the Chain
Corey Monteith Tragedy Frames Hollywood Reporter Traffic Record
Another Month, Another THR Traffic Record

@hollywoodspin Richard Horgan is co-editor of Fishbowl.