Hootsuite Debuts Suggestions App

Social media management platform Hootsuite created a standalone iOS application for its Suggestions feature.

Social media management platform Hootsuite created a standalone iOS application for its Suggestions feature.

Suggestions allows brands to discover, share and schedule relevant content. The feature is also available via the Web in Hootsuite Publisher.

Hootsuite, a Facebook Marketing Partner, said the Suggestions app allows users to:

  • Obtain a real-time feed of suggested content that correlates with their interests.
  • Easily select relevant articles, which reduces the time spent searching for content or news.
  • Share content to any social network with a single swipe.
  • Auto schedule to post content at the optimal time to reach followers.

Hootsuite CEO Ryan Holmes said in a release introducing the app:

The ability to share quality content with followers is critical to social success. Customers often tell us that they want to share more on social, but that it’s too time-consuming. Suggestions for mobile allows people to easily find and share content wherever they are and when it’s most convenient for them.

Readers: What are your initial impressions of Hootsuite’s Suggestions app?


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.