Houghton Mifflin Harcourt Signs with NetGalley

Houghton Mifflin Harcourt is the first of the “big six” publishers to sign on with NetGalley. The deal went into effect yesterday.

“Using NetGalley allows us to streamline our distribution process, cut costs, and increase the reach of our marketing and publicity campaigns,” said Houghton Mifflin Harcourt’s Vice President, Digital Market Strategy Sanj Kharbanda in a statement.

Once a couple more of those big six sign on, NetGalley will be the new way of doing things…

Publish date: April 27, 2010 https://dev.adweek.com/digital/houghton-mifflin-harcourt-signs-with-netgalley/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT