Houston Rockets, Milwaukee Bucks, Philadelphia 76ers Fast Break on Social in November

Los Angeles Lakers dominate likes, comments across Facebook, Twitter, Instagram

Unmetric examined its cross-channel reports for all 30 NBA teams from Nov. 1 through 30 Unmetric

The Houston Rockets and Milwaukee Bucks continued to lead National Basketball Association teams in growth on Facebook and Twitter, respectively, in November, while the Philadelphia 76ers surged on Instagram.

The Minnesota Timberwolves led Facebook in engagement for the month, according to social marketing firm Unmetric, while the 76ers paced Twitter and Instagram was topped by the Los Angeles Lakers.

Unmetric examined its cross-channel reports for all 30 NBA teams from Nov. 1 through 30, and it also found that:

  • Top audience size on the three social networks was unchanged, with the Lakers atop Facebook and Twitter and the Golden State Warriors leading Instagram.
  • The Rockets led the league in Facebook posts for November, while the Bucks were the top tweeters and the Orlando Magic was the most prolific team on Instagram.
  • The Lakers dominated likes and comments across the three social networks, with the lone exception being the Warriors leading in Instagram likes.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.