How Adobe Is Embedding Its Artificial Intelligence Platform Deeper Into the Creative Cloud

Sensei is now in nearly all of the company's tools

A new tool uses AI to create natural gradients of colors. - Credit by Adobe
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Adobe wants creatives to embrace using artificial intelligence rather than worry about it taking their jobs.

At its MAX conference this week in Los Angeles, Adobe unveiled a number of new ways that it’s integrating Sensei—the company’s AI platform—into everything from tools for creating voice experiences to searching for images to blending colors.

It’s been more than a year since the company debuted Sensei, which was initially more focused on enhancing Sensei’s advertising products and creating other efficiencies within the company’s software. In the last year alone, Adobe said it’s embedded AI software into nearly all of its products.

“We believe AI frees creatives from repetitive, time-consuming tasks,” said Tatiana Mejia, group product marketing manager for Adobe Sensei.

Here are four ways Adobe is using Sensei within Creative Cloud:


With Adobe XD, creatives can now design and install voice triggers into their websites and mobile apps. The technology allows for adding voice triggers, speech playback, allowing users to interact in a way similar to Google Assistant or Siri.

Productivity Hacks

A number of updates to the Cloud include making tasks easier and faster, including a new tool that uses AI to create natural gradients of colors. There’s also a “content-aware” tool, which identifies images and crops them to fit within a space.

Finding Stock Photos

Sensei is also now being used to help find and identity stock images that might be most relevant. (Getty Images released its own AI-powered technology for finding photos earlier this year.)

Editing Image and Video Content

With Adobe Rush, Adobe is seeking to attract YouTubers and others working within the social video space. For example, an editor will be able to remove images from a video.

@martyswant Marty Swant is a former technology staff writer for Adweek.
Publish date: October 16, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT