While Instagram is becoming a bigger advertising platform, marketers can still sign content deals with celebrities to work around paying the app for promos. So Zefr dug through celebrities' Instagram engagement data to see which brands are getting the best bang for their buck.
The video-tech company created a list of the top five celebs for brands to partner with: Selena Gomez came in No. 1, followed by Kendall Jenner, Taylor Swift, Kylie Jenner and Leo Messi—who, as an athlete, represents a clear outlier in the group.
Here is Zefr's data, which includes the celebrities' followers, engagement and brand partners. The Venice, Calif., company defines engagement as the number of likes and shares the influencer typically generates for a post in its initial 90 days. And, to be clear, the "M" in the stats stands for million.
Additionally, you can scroll down to see a GIF with some interesting examples of the brands these celebs are pushing.
Below, you can view Gomez pushing the iPhone and Adidas, while Kendall Jenner follows with a pair of Calvin Klein promos. After that, Swift pitches Target, Kylie Jenner highlights a product from Lilly Lashes, and Messi swoops in with an Adidas post. (Indeed, Adidas has its Instagram celebrity game tight.)