How Internet Users Create Their Own Filter Bubbles (Infographic)

The personalization internet users have come to expect reduces the diversity of content and ideas they see online.

From marketing to ecommerce to social media feeds, internet users have come to expect personalized content. However, this focus has led to concerns about users finding themselves in a filter bubble. An infographic from Hyper Island provides insight.

All online activity is tracked in one way or another. Signing up for most of the popular social networks such as Facebook, Snapchat, Twitter, Vine and YouTube leads to data tracking, which can lead to a more filtered experience. Even logged-out users or lurkers with no account can also be tracked, and many sites have started following these users more closely.

Social media users create their own filter bubbles through their activities on sites. Users engage in attention-seeking behavior, which can lead to engaging in highly opinionated communities, which could lead to a filter bubble filled with trolls or other extreme users.

Many users get trapped in filter bubbles by accident by engaging with liking, sharing and commenting on content from their favorite websites. Combine this with marketing personalization, algorithmic filtering and ad tracking, and users can easily spend all their time online in a filter bubble.

Follow the flowchart below to see how your online activity can create or destroy your own online filter bubble.


Image courtesy of Shutterstock.

Publish date: June 14, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT