How IT and Marketing Can Avoid Becoming History’s Next Big Rivals

They need to collaborate instead of go head-to-head

IT and marketing departments have a lot more in common than either may initially realize. Getty Images

Crunchy peanut butter versus smooth. Vanilla ice cream versus chocolate. In the grand scheme of things, some of history’s biggest competitors have more in common than not.

@badiehard Jeff Cheal is the director of product strategy, personalization suite at Episerver.