How Macy’s Is Reinventing Itself as a Tech-Savvy, Omnichannel Retailer

The company is trying to keep up with consumer expectations

Macy's is going high-tech as it hopes to win over digital-age consumers. Getty Images
Headshot of Lisa Lacy

As Amazon Go expands in the U.S. and cashierless alternatives like Zippin and Standard Market start popping up, consumer expectations about convenience in retail are changing.

@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.