How Many Advertisers Were Behind Snap’s Strong Fourth-Quarter Revenue?

MediaRadar said over 1,400 companies ran ads on the platform in 2018

Revenue was up 36 percent, year over year, handily beating analysts' expectations. Getty Images

More than 1,400 companies advertised on Snapchat during 2018, according to MediaRadar, helping propel fourth-quarter revenue at parent Snap Inc. to a company record of $389.8 million, up 36 percent from the the previous year. David Cohen is editor of Adweek's Social Pro Daily.