How Social Media Will Factor Into the Next Presidential Election

Many candidates could be better utilizing their platforms

linkedin, snapchat, instagram, facebook and twitter icons on a small box with a hand holding it
Platforms have a bad rap from the 2016 election, but there are some positives in there as well. Getty Images, LinkedIn, Snapchat, Instagram, Facebook, Twitter
Headshot of Juan Isaza

Now that the next presidential election is getting closer, it is interesting to propose some hypotheses on the role social media will play throughout the election cycle. Although the election itself is more than a year away, many candidates are already using social networks as their main medium to recruit, find donors and strengthen their constituent base. So far, their use of Instagram, Facebook and Twitter lacks the creativity and innovation that would make for a truly effective social strategy.

Juan Isaza is the strategic planning and social media vp at DDB Latina, DDB Worldwide.
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