How the Young Lions Fostered a Sense of Hope for the Future of Advertising

From the perspective of someone involved in this year's competition

Different teams compete at Cannes Young Lions to develop a campaign, all in 24 hours. Cannes

On the stages of the Palais and yachts in the marina, in the lobbies of the expensive hotels on the Croisette across the street from the gorgeous crystal blue waters of the French Riviera, the unsettling industry issues of the day are being discussed and debated. Under the surface and away from the glamor in the Palais basement, industry icons joined forces with 34 sleep-starved Young Lions for the first 48 hours of the festival to solve them. It’s there that I’ve found inspiration—and hope.

Max Slonim works in a global experience and strategy role at Initiative.
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