How to Answer the Question, ‘What Have You Done For Me Lately?’

This post is inspired by our friends at Brazen Careerist as it relates to the ubiquitous question: “What have you done for me lately?”

Here’s a hint: Show, don’t tell.

In the piece, Erin Palmer writes, “Coasting on past success will not get you far. Businesses that succeed are not in the habit of dwelling in the past because their innovation, creativity and profits would suffer.”

Consistency is key so if you wrote and submitted clean copy for a features piece for your editor, bravo! Now, it’s time to do it again by focusing on your current deadline. If you falter on this piece, it’s going to be pretty hard to rest on your laurels from the last one. In a way, it’s a healthy motivator, right? Aim for dililgence without leaning too much on your past. Strive to impress your clients and ultimately yourself each and every time you’re tasked with a project!

Demonstrating consistent excellent performance, of course, showcases the ability to focus on the present one, no matter how big or small. Sure, there will be times when you have to do some piddly work that isn’t exciting and invigorating.

Palmer points out when Michelangelo painted the ceiling of the Sistine Chapel, “It wasn’t all genius, all day.” Remember, he had to clean his paintbrushes from time to time and climb that scaffold.

“The important thing is to put your all into every task, even the small ones,” Palmer points out. “Figure out how to manage your energy and make every assignment the most important one.”

Publish date: April 30, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT