How The World Uses Social Networks [INFOGRAPHIC]

Social media continues to enjoy booming growth around the world, with seemingly no area of the planet free from its all-consuming expansion.

Facebook and its 800 million users dwarfs the other social networks by sheer size, but what about on a per-country basis – is Facebook numero uno everywhere?

This infographic takes a look at how the world uses social networks.

Key takeaways:

  • While the UK has the highest percentage of internet users by country (82.5%), it’s dwarfed by the U.S. in total users (240 million), who are miles ahead of second-placed Japan (100 million)
  • Twitter is most dominant in Brazil, where 31.37% of internet users have a profile on the network, followed by Japan (24.1%) and the UK (13%)
  • Facebook dominates social networking around the world, but most heavily in the U.S., where 70.65% are active on the platform, followed by Italy (69.95%), the UK (68.48%) and Australia (66.82%). Only Japan doesn’t seem to have much time for Facebook – it ranks at or near the top spot in every other country

(Source: Mashable.)

Publish date: September 26, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT