How Zoom Became King of the Quarantine Economy
The videoconferencing company is now worth more than Uber
Zoom has been well-poised for the coronavirus pandemic.
Getty Images, Zoom
Key insights:
- Zoom's "freemium" pricing model was perfectly set up for the crisis.
- The company's reach has now extended well beyond the enterprise world.
- It remains to be seen how long the dominance will last.
As the coronavirus quarantine has forced people around the world indoors, business is booming for a sub-economy of shut-in-friendly businesses: The stock prices of Netflix, Blue Apron and Peloton have all surged. But perhaps no brand has been more emblematic of this new normal than Zoom, which was exceptionally well-poised for the pandemic.
