HuffPost’s Head of Media Relations Leaves, Launches New Agency

After five years promoting The Huffington Post Media Group and its many arms – which somehow seem to have something it wants publicized nearly daily – Mario Ruiz, senior VP, media relations is leaving to start his own agency.

Mario Ruiz Public Relations is being described as a “NYC-based, full service public relations agency maintaining practice areas in technology, new media, causes, corporate communications, and more.”

Ruiz told FishbowlNY, “I haven’t made my first hire yet, but I do have my logo.”

He also has his first heavyweight client: Huffington Post Media Group.

In a staff memo sent by Arianna Huffington about Ruiz’s departure, she wrote:

After five years at HuffPost, Mario is moving on to start his own agency – with the Huffington Post Media Group as his first client!  When Oak was doing its due diligence for our second round of financing, they came back to us wondering how come they couldn’t find the details on our marketing budget.  We told them it was because we didn’t have a marketing budget.  Mario was our PR, Marketing, and Communications departments all rolled into one – a one-man-band who handled everything from getting HuffPosters on TV to press releases to pulling off memorable events like our pre-inauguration party in 2008 (voted the top DC social event of the year), our Convention Oasis, and our annual Game Changers fete.  And that’s on top of fielding every press query – whether they came early in the morning or late on a weekend night.  I’m proud of him for spreading his wings, and look forward to working together for many, many years to come. Arianna

If you ask us, Ruiz is making a good move. Of course, though, no one has asked us.