Hulu Launches Ad Personalization Tool

Hulu has started asking viewers directly whether the ads they receive are relevant.

The video powerhouse has rolled out a new ad personalization tool called Ad Tailor, aimed at improving the relevance of video ads on the site by soliciting user feedback.

Specifically, as ads play on Hulu, users are now presented with an icon in the upper right hand corner of the site’s revamped video player which reads “Is this ad relevant to you?”

Viewers can click either yes or no (previously they could click thumbs up or thumbs down). Over time, Hulu says it will use such feedback to show users different, more relevant ads.

Also toward that end, Hulu said it plans to occasionally serve short surveys — consisting of one or a couple of questions relating to those ads. Users who opt to answer more questions will be able to watch more ad-free content on the site.

Publish date: May 17, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT