Hunt, Fish, Surf the Web

Outdoor enthusiasts who have been hunting and fishing for new Web destinations should be able to find three as long as they set their search-engine traps properly.

InterMedia Outdoors launched redesigned Websites for In-Fisherman, Petersen’s Hunting and Fly Fisherman with an eye toward interactivity and user engagement.

Improvements include revamped layouts, the ability to upload photos and videos, enter-and-win contests and the ability for users to rank and comment on gear.

IMO executive vice president Willy Burkhardt said:

After extensive research into the wants and needs of users, we found compelling demand for a completely new online-media offering serving sportsmen. By adding the user-generated components, contests and cutting-edge interactive elements to each of these sites, we’ve made each of them a significant destination for anglers and hunters alike. Our recent traffic numbers support that users are liking what they see: Our numbers are up across the board, and it is clear that sportsmen like to engage and share with friends.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: October 27, 2009 https://dev.adweek.com/digital/hunt-fish-surf-the-web/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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