Hunt, Fish, Surf the Web

Outdoor enthusiasts who have been hunting and fishing for new Web destinations should be able to find three as long as they set their search-engine traps properly.

InterMedia Outdoors launched redesigned Websites for In-Fisherman, Petersen’s Hunting and Fly Fisherman with an eye toward interactivity and user engagement.

Improvements include revamped layouts, the ability to upload photos and videos, enter-and-win contests and the ability for users to rank and comment on gear.

IMO executive vice president Willy Burkhardt said:

After extensive research into the wants and needs of users, we found compelling demand for a completely new online-media offering serving sportsmen. By adding the user-generated components, contests and cutting-edge interactive elements to each of these sites, we’ve made each of them a significant destination for anglers and hunters alike. Our recent traffic numbers support that users are liking what they see: Our numbers are up across the board, and it is clear that sportsmen like to engage and share with friends. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: October 27, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT