IAB Social In Quotes

PRNewser freelancer Nancy Lazarus headed down to the Interactive Advertising Bureau’s (IAB) Social Media Marketplace conference in New York yesterday and came back with these notable quotes.

“We will play well with the other social media platforms and will work with them as we already do for Twitter.” –Naveen Salvadurai, Co-Founder, foursquare [pictured]

The foursquare network now has 750,000 unique users who have “checked in” since the March 2009 launch.

“People love creating versions of themselves.” –Ian Schafer, CEO and Founder, interactive agency Deep Focus

The “Mad Men Yourself” avatar program developed before Season Three of AMC’s “Mad Men” led to over 600,000 avatars being created, and 3.3 million viewers tuned in to Season Three compared to 2 million for Season Two.

“Social media is not owned by one department but by the entire organization.” –Linda Cronin, Director of Media and Integrated Communications, North America, Coca Cola

The Coke Happiness Machine video has so far been viewed by more than 2 million people on YouTube.