IAC Comms Director’s Tweet About Getting AIDS in Africa Was Not Very Funny

Today in Even More Racism news:

  • Justine Sacco is head of PR for IAC, the company behind such extremely popular web properties as CollegeHumor, Vimeo, Match.com, Dictionary.com and The Daily Beast (just kidding—no one reads the Daily Beast).
  • This is a tweet she wrote this morning about her upcoming trip to Africa for who knows what…

What does that even mean? All the snark in the world can’t make it work, because WOW. Echoing some of the responses to this poorly planned joke, we have to ask: as director of corporate communications, shouldn’t she know better?

We see an apology tweet in her immediate future…and we had planned to be positive today!

(H/T Valleywag)

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.