IBT Media, publisher of Newsweek and International Business Times, has named Mitchell Caplan CMO. Caplan joins the company from Olson, where he held the same role. He also previously served as CMO for McCann and Y&R.
“Mitchell is going to live and breathe our brands, digging deep into their meaning to redefine and narrow how we see them,” said IBT Media’s CEO Etienne Uzac in a statement. “Ultimately, everything that involves a given brand will have to go through this identity and match this vision.”
Caplan’s appointment is effective immediately.