If Media Job Postings Were The Only Metric, We’d Say The Economy Was Stuck

The good news this morning (economy added almost a quarter-million jobs last month!) doesn’t, it seems, extend to the media market.

As we mentioned, the industries that added the most jobs were hospitality, health care, retail, and office temps.

Doesn’t give too much data about how PR people, marketers, ad pros and journalists are faring, though obviously anecdotal evidence suggests that we don’t have the most opportunities out there.

We’re trying to get slightly more scientific. As regular readers know, about three times a week, we look at the number of jobs posted on four media job boards. Here’s what the month of January’s looked like on mediabistro’s OWN job board, in terms of how many jobs are posted on any given day.

As you can see, 2010 was a pretty bad year (as expected—it was the height of the recession), but while the rest of the economy has continued to heal through 2011 and into 2012, with the unemployment rate falling just as much as it did from 2010 to 2011, the media industry, at least judging by this metric, is stagnant.

Hopefully we’ll see more jobs for media pros soon. But it does seem like we’re not catching up like everyone else.

Publish date: February 3, 2012 https://dev.adweek.com/digital/if-media-job-postings-were-the-only-metric-wed-say-the-economy-was-stuck/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT