These are, to put it mildly, brutal times for the nation’s transportation sector. With airline passenger traffic down by 95%, even Berkshire Hathaway dumped its $6 billion stake in four carriers over the weekend. Car rental companies have taken less of a hit, but business is still off between 50% and 75%, with Hertz rumored to be preparing a bankruptcy filing. Bus companies report that somewhere been 80% and 95% of their bookings are gone.
Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register.