If You Won’t Ride Amtrak’s Trains, How About Drawing Them?

In crisis times, the national railroad wants people to imagine better days ahead

Imagining riding the rails is the closest most of us will get to getting out there for the foreseeable future. Amtrak

Key insight:

These are, to put it mildly, brutal times for the nation’s transportation sector. With airline passenger traffic down by 95%, even Berkshire Hathaway dumped its $6 billion stake in four carriers over the weekend. Car rental companies have taken less of a hit, but business is still off between 50% and 75%, with Hertz rumored to be preparing a bankruptcy filing. Bus companies report that somewhere been 80% and 95% of their bookings are gone.


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@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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