IGN Entertainment Will Livestream From E3 2017 Via Twitter

The 2017 Electronic Entertainment Expo will be held June 13-15 at the Los Angeles Convention CEnter

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IGN Entertainment is teaming up with Twitter to livestream shows directly from the 2017 Electronic Entertainment Expo in Los Angeles.

E3 will take place June 13 through 15 at the Los Angeles Convention Center, and IGN will livestream shows via Twitter from that location, as well as the company’s own studio space in Los Angeles and LA Live.

IGN said in a release that it will provide more than 30 hours of live coverage via Twitter, including press briefings, preshow and post-show commentary, hands-on demonstrations, new game play, live interviews, cosplay and eSports news and competitions.

IGN Live from E3 will also present live all-access reports from the show floor, and live conversations on Twitter will be integrated, tapping into polls and questions from the social network.

The IGN E3 content will be available to logged-in and logged-out Twitter users worldwide via E3.twitter.com and @IGN.

Twitter chief operating officer Anthony Noto said in a release:

Our gaming audience turns to Twitter every year to discuss what’s happening at E3. We are excited to partner with IGN, an industry leader in gaming coverage, on these unique broadcasts that will bring live video and the related conversation all to Twitter.

IGN Entertainment chief programming officer and senior vice president of video Wade Beckett added:

E3 is hands-down the biggest week of the year for video games. With jaw-dropping announcements and new game reveals, Twitter is the perfect livestream partner and platform given our global audience and their passion to be part of the conversation. Gamers around the world are going to be the real winners thanks to our partnership.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.