In-N-Out Sues Delivery Service DoorDash

I'll take a Protein-Style Copyright Infringement to go please.

Imagine picking up your phone and ordering a Double-Double with a side of Animal Fries…and waiting for the order to come to you. Sweet, right? Apparently, the thought leaves a sour taste in the collective mouth of In-N-Out. They’ve decided to take legal action to ensure that never happens.

In a complaint filed earlier this month, the California-based burger chain charges the delivery startup of “trademark infringement and unfair competition.” Furthermore, DoorDash thought it would be a good idea to use a fake In-N-Out logo in its marketing collateral because sure, they’ll never know.

Defendant’s use of Plaintiff’s famous trademarks implies that Defendant not only delivers In-N-Out products to its customers, but that the quality and services offered by Defendant is the same as if consumers had made purchases directly from Plaintiff. Upon information and belief, the quality of services offered by Defendant does not at all comport with the standards that consumers expect from Plaintiff’s goods and services.

Further, Plaintiff has no control over the time it takes Defendant to deliver Plaintiff’s goods to consumers, or over the temperature at which the goods are kept during delivery, nor over the food handling and safety practices of Defendant’s delivery drivers. While Plaintiff adheres to the Food Code, on information and belief, Defendant does not adhere to such regulations, including with regard to compliance with required food safety and handling practices.

WAKE UP! Since that legalese put you to sleep, here’s the summary: DoorDash’s delivery of In-N-Out could force customers to get some funky, lukewarm burgers with possible bite marks. Also, stealing a national company’s logo is never a good idea.

See for yourself:

doordash logo

A spokesperson for DoorDash issued the following statement to Eater: “DoorDash uses its innovative logistics technology to deliver the very best food and products in neighborhoods across the country. While we have various relationships with different merchants, we are proud to help people get their favorite food delivered directly to their door.”

Then, take that pride to the bank … and make a withdrawal, DoorDash. That ham-handed logo is going to cost you.

[MASH-UP PHOTO:, Screengrab via]


Publish date: November 13, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT