In Which Your Editor Announces His Imminent Departure

Dear Readers,

It is with a somewhat heavy heart that I revert to the first person this afternoon to let you know that Friday will be my last day editing PRNewser. I’ve accepted a position at a digital agency (think Peggy Olson circa season 4), and while I didn’t expect this career shift to arrive quite so soon, you know what they say: when it rains it pours, and when raindrops keep falling on your head you make lemonade. Or something like that.

I know, I know: It hasn’t even been nine months since I started, which is why this goodbye feels exciting, bittersweet and even slightly premature at the same time. As a dedicated cynic I would generally refrain from making boring generalizations about how fortunate I’ve been to work here, but in this case it’s all true. This has been a dream job for me, but even as I’ve developed a much greater appreciation for the topsy-turvy world of public relations, I’ve also come to realize that I’m not quite cut out to be a flack. I’m really more of a Milford Man…

I kid.

Seriously, though: even as I prepare to enter the dark netherworld of creative marketing, I’ve already begun to miss the blogging life. More than anything I will miss the ability to poke fun at faceless corporate entities and their promotions in whatever way I see fit. It’s more rewarding than you might think!

PRNewser will live on. I’ll continue to post over the next two days and I plan to contribute to the site on a semi-regular basis in the future, but this post serves as my formal farewell. And there was much rejoicing…

At risk of waxing sentimental, some greatly deserved thanks are in order: First to the entire Mediabistro organization and especially my managing editor Chris Ariens, both for his generosity in giving me this opportunity and for being an excellent boss and colleague.

A second thank you goes to contributors Elizabeth, Jim, Nancy and Nadine (as well as all my guest bloggers) for helping me populate the site with what I believe to be great content; there’s absolutely no way I could have done it without you.

Third, I want to thank PRNewser’s fans and followers for reminding me that posts and tweets do not simply vanish into the digital ether, because sometimes real people (not just Google bots) actually take the time to read them! I’ve always aspired to be my own worst critic, but I’d like to think that, in some rare cases, our work has served to inform and/or entertain you. An extra special thanks goes out to all who have shared, retweeted or newsjacked our stories, because it’s hard out there for a blog.

Last but definitely not least, I want to thank everyone who bought me a drink and the many dedicated PR pros who make up both our core audience and one of my most reliable sources of story ideas. I didn’t always read your pitches, but the list of professionals who have helped me is too long to recount here. I hope we can work together at some point in the future.

Of course, I will continue to observe the evolution of the PR/marketing game very closely — from the other side of the mirror. I have no doubt that it will be every bit as fascinating from that angle…

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.
Publish date: April 10, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT