Industry Survey: Magazine Readership Holding Steady

Following last week’s news from Media Industry Newsletter that ad-page counts are on the upswing, another report indicates that magazines experienced an uptick in readership for the second quarter of 2010.

According to a GfK MRI study <a href="reports“>reported by Folio, consumer magazine readership rose nearly one percentage point from the spring of 2009 to the spring of 2010. Compared with the fall of 2009 (the report publishes twice a year), readership edged up about half a percentage point.

Men’s lifestyle publications experienced scattered year-over-year results, while business magazines generally saw readership sink and video-game publications registered the highest gains. Also of note, from Folio:

Newsweek, which the Washington Post Company is hoping to sell, dropped 14 percent for the year, while Time also dropped slightly by 5 percent. The Economist remained flat with a 1 percent gain.

Publish date: May 20, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT