Infographic: Holiday Mobile Sales

People browse on their smartphones, buy from tablets

With smartphones becoming the new shopping device, how will mobile impact holiday shopping this year? AOL put together an infographic that combined early retail sales data with AOL Networks mobile data that starts to answer that question.

Some of the more interesting findings: Sales on phones and tablets accounted for about 26 percent of online sales on Thanksgiving Day and lightly less (22 percent) on Black Friday. But all devices aren’t created equal. While people are more likely to browse on their smartphones than on tablets, tablets represented a bigger share of online sales, per IBM.


Publish date: December 17, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT