Rocket Fuel, one of the earliest real-time bidding partners for Facebook Exchange, shared some of the expertise it has gathered in delivering more than 1.5 billion FBX campaign impressions since September 2012 in the infographic below.
In the introduction to its infographic, Rocket Fuel said:
Rocket Fuel began to programmatically access Facebook advertising via FBX in September 2012. Since then, we’ve delivered more than 1.5 billion FBX campaign impressions across a wide variety of advertising verticals. Although the 100-pixel-by-72-pixel ad format is simple, the decision on when and to whom to show the ads is not. Using collected conversion rata data from Rocket Fuel’s artificial-intelligence-driven models, we’ve assembled the top five things you need to know to drive successful conversion activity when advertising with FBX.