Ink-Saving ‘Ecofont’ Does More with Less

Is conserving printer ink and increasing environmental awareness as easy as switching fonts? So say the Dutch creators of Ecofont, a “green” typeface. The font—a modified version of Vera Sans—consists of characters that are full of tiny holes and so requires an estimated 20% less ink to print, according to research that compared the average black surface occupied by Ecofont characters to that of the source font. Ecofont is available as a free download for Windows, Mac, and Linux. For those who want to create Eco-versions of any typeface, the creators have introduced Ecofont Professional, software that they claim “has an inspiring effect on both employees and customers.” It’s a hole new way to look at font choice.

Publish date: October 29, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT