Innovation Is Transforming Healthcare, Providing Consumers More Control Over Their Wellness

Technology gives users a deeper connection to their health

Video: Breana Mallamaci, Nick Gardner; Editor: Josh Rios
Headshot of James Cooper

Health and wellness have become a massive focus and footprint for CES as consumers are reorganizing the healthcare landscape through their smartphones and have pervasive access to new health-related monitors, devices and prompts. There are a plethora of new and established healthcare companies working to better understand the new healthcare ecosystems empowered by rapid innovations.

In part three of our series in partnership OMD USA, which is providing curated tours for clients, we talk with Stephen Cassell, svp, brands at CIGNA, and Erica Miles, associate media director at OMD. Watch above as we discuss the signals of change in health and wellness and discover how something as simple as sleep is becoming the topic that unifies the smart home.

@jcoopernyc James Cooper is editorial director of Adweek.
Publish date: January 11, 2019 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT