Facebook is promoting the INQ Cloud Touch mobile handset with Sponsored Story home page ads leading to a new Showcase tab on the Facebook Mobile Page. Commonly referred to as “The Facebook Phone”, the INQ Cloud Touch recently became available for purchase in the UK. The Wildfire-powered Showcase tab highlights the device’s deep Facebook integration , such as how a user’s news feed and a button for Chat appear on the home screen.
The INQ Cloud Touch is part of Facebook’s efforts to tackle the middle-tier of the mobile market, between below high-end smart phones and above devices without data plans. It’s aimed at thrifty Facebook power users who want constant access to their Facebook content. As such, the commercial for the Android-powered handset on the Showcase tab features young, hip twenty-somethings planning meetups with friends and posting photos from a party.
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