700 Million Monthly Active Users and Counting for Instagram

The Instagram community has doubled in size over the past two years

Instagram’s user growth continues to surge, as the Facebook-owned photo- and video-sharing network announced Wednesday that it now has more than 700 million monthly active users.

Instagram said in an email to Social Pro Daily that the last 100 MAUs were added quicker than ever, and its community has doubled in size over the past two years, adding:

Growth was driven by a number of factors, including our ability to better connect people with their friends on Instagram. We also took steps to simplify and improve our sign-up process, which helped bring in new people from all over the world.

Past Instagram milestones include:

Instagram said in a blog post announcing the milestone:

We’re thrilled to announce that our community has grown to more than 700 million Instagrammers. And the last 100 million of you joined faster than ever.

We’ve made it even easier for people across the globe to join the Instagram community, share their experiences and strengthen connections to their friends and passions. With new features like Stories, live video and disappearing messages in Direct, people now have more ways than ever to express themselves and feel closer to what matters to them.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.