Instagram Is Making It Easier to Discover New Accounts

Brings Stories to Explore tab

Headshot of Marty Swant

Instagram is now letting users find other people's Stories through its Explore tab.

The feature, introduced today for both Android and iOS devices, lets those using the Facebook-owned video and photo app find short 10-second series from people other than those they already follow. 

In a blog post announcing the addition, Instagram said about a third of its total users—or around 100 million—visit Explore daily to discover new photos and videos from users they don't already follow. The Stories Explore section will appear in a section directly above the normal explore area.

The move—which comes just two months after introducing the feature that's meant to compete with Snapchat—now gives Instagram users something that Snapchat doesn't: a way to find stories posted by people they don't already know.

"The new suggested stories section highlights the most interesting stories from across Instagram's vast global community—and like the rest of Explore, the stories you'll see are personalized to your interests," according to the blog post.

The update isn't the first addition to Explore in recent months. In August, Instagram began allowing users to explore videos based on related events.

@martyswant Marty Swant is a former technology staff writer for Adweek.