Instagram Created a Holiday Gift Guide Based on 6 Trending Community Hashtags

#InstaGiftGuide is made up of Stories videos

The items featured in #InstaGiftGuide have been donated to nonprofit Bottomless Closet - Credit by Instagram
Headshot of David Cohen

Instagram teamed up with 34 brands on holiday gift guide #InstaGiftGuide, which is divided into six of the Facebook-owned photo- and video-sharing network’s most popular community hashtag trends of 2018.

Six Instagram Stories were created, one for each of these hashtags: #CatsOfInstagram, #Tutting, #OddlySatisfying, #FingerBoarding, #Vaporwave and #ISeeFaces.

Instagram also revealed that the items featured in #InstaGiftGuide have been donated to Bottomless Closet, a nonprofit organization that is dedicated to helping disadvantaged women transition into the workforce.

The brands that are included in #InstaGiftGuide are:

#CatsOfInstagram:

  • @otherlandco
  • @EmilieHeathe
  • @thedailyedited
  • @fitbit
  • @hourglasscosmetics

#InstaGiftGuide #CatsOfInstagram
Instagram

#Tutting:

  • @Everlane
  • @Fashionnova
  • @Afrohemian
  • @outdoorvoices
  • @FabriceTardieu

#InstaGiftGuide #Tutting
Instagram

#OddlySatisfying:

  • @Follian
  • @Reshoevn8r
  • @MilkMakeup
  • @HoneyBum
  • @Levis
  • @Poketo

#InstaGiftGuide #OddlySatisfying
Instagram

#FingerBoarding:

  • @Catbird
  • @Bulletin.co
  • @HelloBalleen
  • @OliveAndJune

#InstaGiftGuide #FingerBoarding
Instagram

#Vaporwave:

  • @WarbyParker
  • @GlowRecipe
  • @Shhhowercap
  • @TooFaced
  • @Wander_Beauty
  • @BestyandIya
  • @Fossil

#InstaGiftGuide #Vaporwave
Instagram

#ISeeFaces:

  • @WestElm
  • @ModernCitizen
  • @The_Citizenry
  • @HappySocks
  • @Bookshop_us
  • @ParachuteHome
  • @CultGaia
#InstaGiftGuide #ISeeFaces
Instagram

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: December 11, 2018 https://dev.adweek.com/digital/instagram-created-a-holiday-gift-guide-based-on-6-trending-community-hashtags/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT