Instagram Direct Messages Can Now Include GIFs

Giphy is powering the feature

Say it with GIFs Instagram

GIFs can now be added to messages on Instagram Direct.

Instagram said in a blog post that tapping the new GIF button in the composer bar in any message thread will bring up a library of trending GIFs, powered by Giphy.

GIFs can also be searched by keyword or phrase.

Or people can tap “random” after typing in the search bar to include a random GIF with their message.

The feature is available to all iOS and Android users. David Cohen is editor of Adweek's Social Pro Daily.