Instagram for Business: Here’s How to View Your Account Insights

See a variety of data

Did you know that Instagram for Business accounts have access to a variety of insights? These insights will will tell you things about your account, such as the number of times your posts were seen in the past week. Our guide will show you how to find your insights.

Note: These screenshots were captured in the Instagram application on iOS.

Step 1: Tap your profile picture in the bottom-right corner of the screen to go to your profile.


Step 2: Tap the three horizontal lines in the top-right corner of the screen.

Step 3: Tap “Insights.” Note: You can also get to the Insights area by tapping the text near the top of your profile that’s directly below your username.

From there, you’ll see insights related to your account that are split into three tabs: Content, Activity and Audience.

Publish date: June 17, 2019 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT