The Facebook-owned photo- and video-sharing network, the fashion media brand and the league created a portrait studio at Barclays Center in Brooklyn, site of the draft, where photographer Adam Wissing shot the videos. Participating players included:
- Ben Simmons, Philadelphia 76ers
- Brandon Ingram, Los Angeles Lakers
- Jaylen Brown, Boston Celtics
- Dragan Bender, Phoenix Suns
- Kris Dunn, Minnesota Timberwolves
- Buddy Hield, New Orleans Pelicans
- Jamal Murray, Denver Nuggets
Instagram said in an email to SocialTimes that since the NBA Draft began Thursday night, Dunn posted the highest percentage growth of followers, and in terms of total followers added, the top three were Ingram, Simmons and Hield.
In other NBA-related news, Amy Hudson and Devi Mahadevia, who work on sports partnerships for Instagram parent Facebook, reported in a Facebook Media blog post that the NBA, the 16 teams that participated in the NBA Playoffs and the league’s media partners totaled some 1.4 billion video views throughout the course of the postseason, with 132 million of those views chalked up by Facebook Live videos.
Readers: What did you think of the video initiative from Instagram, GQ and the NBA?