Instagram Wants People and Brands to Get Creative for the Holidays

New Superzoom features, face filters and stickers are coming

Instagram's Superzoom feature got new zoom and sound effects Instagram

Instagram released several updates to its creative tools just in time for the holidays, and some of the 25 million businesses on its network are likely hard at work figuring out ways to take advantage of the new offerings and boost engagement with customers and potential customers.

Herman DeBoard, chief marketing officer of social referral marketing platform Grabbr, is already on the case, sharing the images at the bottom of the post of his experiments with the new features (DeBoard is the one in the red and blue “hat”).

DeBoard told Adweek, “Brands can take advantage of the new holiday stickers, in particular, as they are, in a sense, the new emoji and provide another form of visual communication and engagement. Brands could integrate the filters into their engagement strategy, for example, they can ask followers to post their best holiday face filter pic with the brand’s hashtag for a chance to win a gift card or other reward. Finally, to personalize your brand with your followers, ask your staff to submit their own holiday face pics with stickers that the company can post to personalize the brand during the holidays.”

The Facebook-owned photo- and video-sharing network debuted its Superzoom feature in October, enabling users to zoom in on a single object in a video, with dramatic music in the background, and create three-second Superzoom videos.

Now, Instagram added new zoom and sound effects: Bounce, Beats and TV Show are available by tapping the music icon. The feature (pictured above) will roll out over the next few weeks.

Instagram also released three new face filters for the holidays: balloons bursting with confetti, holiday makeup looks and hearts in snow-frosted glasses. Users can swipe right to open the camera and tap the face icon in the bottom-right corner to access these and all other Instagram face filters.

Finally, stickers are being rolled out for Christmas, Hanukkah and Kwanzaa.

And here are the images shared by DeBoard: David Cohen is editor of Adweek's Social Pro Daily.