Instagram’s IGTV long-form video destination debuted last June with vertical videos tailored to smartphones, and the Facebook-owned photo- and video-sharing network said creators had been asking for a landscape option. Ask, and ye shall receive.
Starting Thursday, creators have the ability to choose between vertical and landscape.
Instagram has responded to creators’ wishes in the past, adding one-minute previews of IGTV videos to its main feed in February.
Instagram said in a blog post Thursday, “We realize that this is an evolution from where IGTV started—we believe it’s the right change for viewers and creators. In many ways, opening IGTV to more than just vertical videos is similar to when we opened Instagram to more than just square photos in 2015. It enabled creativity to flourish and engagement to rise—and we believe the same will happen again with IGTV.”
It continued, “For viewers, this means IGTV will be a place to watch even more content from the creators they love—and do it straight from their phone. For creators, this means more freedom to express themselves how they want. Vertical videos work great for creators who want to be up close and personal with their audience, but landscape also has its strengths, especially when it comes to formats like dance and sports, which are high-motion and often feature a handful of people in-frame.”