Instagram Is Testing Creator Accounts for Influencers and Others

Will they be a better fit than standard business profiles?

This is what the new Creator Accounts being tested by Instagram look like. Instagram

Recognizing that traditional Instagram business profiles didn’t quite meet all the needs of influencers, public figures and other creators on the platform, the photo- and video-sharing network is now testing new Creator Accounts. David Cohen is editor of Adweek's Social Pro Daily.