Instagram Begins Rolling Out Live Video in U.S.

The live video feature for Instagram Stories that was announced last month is on its way, starting with users in the U.S.

The live video feature for Instagram Stories that was announced last month is on its way, starting with users in the U.S.

Instagram announced in a tweet (embedded below) that live video is being rolled out to U.S. users this week, with another tweet (embedded below) indicating that the feature will roll out globally “in the next few weeks.”

When live video was announced in November, Instagram said:

It’s easy to go live–just swipe right from feed to open the camera, tap the “Start Live Video” button and start sharing for up to one hour. Your friends may get a notification when you go live so they can tune in. While you’re live, you can pin a comment for everyone to see or turn comments off altogether.

When someone you follow starts a live story, you’ll see “Live” under their profile photo in the stories bar. During the broadcast, you can comment and like as much as you want. You can also check out new live stories on Explore. Tap “Top Live” to see exciting live stories happening at that moment and swipe right and left to easily skip around.

Instagram users: Have any of you started tinkering with the new live video feature yet?

InstagramLiveVideo1 InstagramLiveVideo2 InstagramLiveVideo3 InstagramLiveVideo4 InstagramLiveVideo5 David Cohen is editor of Adweek's Social Pro Daily.